![]() ![]() ![]() ![]() The list of ways shoppers can experience different products goes on and on, and it revolves around one of the most essential and effective sales strategies - satisfying shoppers’ curiosity. In-store, potential shoppers have fitting rooms to try on clothes, samples for products like cosmetics, electronics on display, or the ability to take a new car out for a test-drive. The first use case for AR in marketing involves augmenting the product experience. Leverage AR so customers can try products before buying It’s important, however, to zoom out and examine the role of AR in general marketing strategies, where and how it’s utilized and what this might mean in terms of generating revenue. The list of AR shopping apps is growing, as are the use cases for AR in digital marketing. Online strategies for AR most often involve providing online shoppers with an interactive and more informative product experience, and the same is true when leveraging AR off-line. While augmented reality for online retail and e-commerce is one industry in which AR excels, it is also becoming more and more common in traditional, print and in-store product marketing strategies. ![]()
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